In July 2014, my first child was born, a perfect little baby girl, my little Schnooky Pie – Mia. Within moments of her coming into the world, I felt a love so strong no words would ever be able to describe it. Along with this intense love, came an immense amount of responsibility as well as a passion to do everything in my power to offer my little girl the best future possible. Part of that passion later transformed into a love for designing and manufacturing the cutest and most unique Proudly South African clothes I could and as such, Schnooky Pie was born.

Fast forward to 2018, I had my second little bundle of joy, Trent. He has not only changed my world but also solidified my passion to make Schnooky Pie the best possible Proudly South African baby and toddler clothing brand that I can.

My promise to you is that all items I add to my range are items which I LOVE and which I believe are perfect for our most treasured little gifts. I hope that you love my brand as much as I do.

Jaclyn Holmes – Director & Owner of Schnooky Pie Pty (LTD)


Schnooky Pie is an exclusive and Proudly South African baby clothing brand. We have an intense passion for South Africa and for developing a range of clothing that is not only unique and of high quality but that is also proudly sourced and manufactured in South Africa. We do everything possible to ensure that our clothing is as proudly South African as possible. From the fabric used to make up our garments, to the graphic designer and pattern maker who are responsible for creating the amazing designs that we all LOVE and even down to the amazing ladies who sew the garments – we try our utmost to make sure that every step in the process of the creation of our brand remains true to its core – which is to be 100% Proudly South African (Our Mission).

We spend months creating our collections, seeking out the best quality manufactures and suppliers available in South Africa and we are continually working on ways to improve our methods of quality control. We work hand in hand with talented tradesman in the industry in the development of our collections and enjoy sharing in the creative process with them. These close relationships help us to achieve our brand’s vision.


We are committed to producing products that moms will LOVE. These products will be Proudly South African in nature, unique in design and made from quality materials.